Dart Fabrication Case Study
Dart Fabrication approached Marketing Geeks with a clear goal: To build a professional, conversion-focused website that accurately reflects the company’s craftsmanship and technical expertise, and helps them attract new commercial and private clients across Devon and the South West.
Objectives included:
- Showcasing bespoke project work and portfolio pieces.
- Communicating core values – creativity, quality and passion for precision metalwork.
- Providing a platform for lead generation through easy contact and enquiries.
The Customer
Dart Fabrication are bespoke metalwork and steel fabrication experts based in Totnes, Devon.
They specialise in transforming metal into creative and functional architectural and structural pieces – from railings and gates to bridges, staircases and bespoke works tailored to each client’s vision.
The Challenge.
Before the new website:
- Lack of a central online portfolio of past metal fabrication projects.
- Site structure that didn’t clearly communicate service benefits and expertise.
- Limited lead capture functionality across mobile and desktop.
This impacted the company’s ability to confidently present its full range of services — from structural steel to bespoke railings — and reach new local business leads.
Strategy and Approach.
Marketing Geeks delivered a full website design and build, tailored specifically for Dart Fabrication’s goals:
1. Discovery & Planning
We started with a deep dive into Dart Fabrication’s services, audience and market positioning. This informed the site structure, content strategy and layout.
2. Custom Visual Design
A modern, professional aesthetic was created that reflects the precision and bespoke nature of Dart Fabrication’s metalwork. Visual emphasis was placed on project imagery and craftsmanship.
3. Portfolio & Service Pages
We developed key service pages — Structural Steel, Railings & Gates, Staircases & Balconies, Bridges & Jetties, Estate Fencing, and Bespoke Works — to detail capabilities and inspire client confidence.
4. Lead Capture & Contact
Clear call-to-action elements were placed throughout the site — including contact forms, click-to-call links and enquiry options — to support conversion and enquiries.
5. SEO Foundation
Basic on-page SEO was applied to ensure visibility for key searches related to metal fabrication services in Devon and surrounding areas.
The Results
The redesigned site now:
- Clearly showcases Dart Fabrication’s unique craftsmanship and bespoke portfolio.
- Communicates core services and values effectively across devices.
- Encourages visitor engagement with strong contact and quote request paths.
in online enquiries within the first 8 weeks
The Outcome
The Dart Fabrication website now functions as a modern, conversion-driven platform that:
- Elevates brand perception.
- Attracts new leads and project enquiries.
- Supports business growth and online visibility.
Testimonials
“ Marketing Geeks transformed our website - the results speak for themselves. We’re now getting more online bookings, and customers say our site feels modern and easy to use. “
“ The new website truly reflects our brand and work. It’s professional, easy to navigate and has helped us feel confident showing our projects online. “
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