Devon Resin Co Case Study
Building a Modern, Trust‑Focused Website for a Leading South West Resin Company
The Devon Resin Co. is a long‑established, family‑run business specialising in resin‑bound driveways, pathways and patios, with over 35 years of experience in the home‑improvement industry. The company provides high‑quality workmanship, competitive pricing, and expert advice across the South West, offering a smooth, seamless and hard‑wearing surfacing system with excellent slip resistance and no surface water.
As the business continued to grow, The Devon Resin Co. needed a website that reflected its professionalism, showcased its workmanship, and made it easy for customers to request quotes and explore surfacing options. Marketing Geeks partnered with the company to design and build a website that communicates trust, clarity and quality.
The Challenge
Although The Devon Resin Co. had a strong reputation and decades of experience, their previous website didn’t fully represent the quality of their work or the breadth of their services. Key challenges included:
- A dated design that didn’t reflect the company’s modern surfacing solutions.
- Limited clarity around the benefits of resin‑bound surfacing, such as permeability, slip resistance and low maintenance.
- No clear structure for showcasing colour options, finishes or completed projects.
- A lack of strong calls to action for quote requests.
- Insufficient mobile optimisation for customers browsing on phones and tablets.
The goal was to create a website that felt professional, trustworthy and easy to navigate, while supporting customer enquiries and conversions.
The Approach
Marketing Geeks began with a discovery phase to understand the company’s values, customer journey and service offering. The strategy focused on:
- Clear communication — explaining resin‑bound surfacing in simple, customer‑friendly language.
- Visual credibility — showcasing workmanship, before‑and‑after examples and customer testimonials.
- User‑friendly navigation — helping customers quickly find information on driveways, patios, pathways and special offers.
- Conversion‑focused design — making quote requests simple and prominent across the site.
The aim was to create a digital experience that matched the company’s reputation for quality and reliability.
The Solution
Marketing Geeks delivered a fully redesigned, mobile‑optimised website that elevates The Devon Resin Co.’s brand and supports customer engagement. Key improvements included:
- A clean, modern layout that highlights the company’s resin‑bound surfacing expertise and 35+ years of experience.
- Dedicated service pages explaining the benefits of resin‑bound surfaces, including permeability, durability and slip resistance.
- A strong visual gallery showcasing completed driveways, pathways and patios.
- Clear calls to action encouraging users to request a free quote or speak to the expert sales team.
- Improved mobile experience for seamless browsing and enquiry submission.
- Trust‑building content including testimonials, service coverage areas and company background.
The result is a website that feels polished, informative and aligned with the company’s high‑quality workmanship.
The Results
Since launching the new website, The Devon Resin Co. has benefited from:
- Increased customer engagement through clearer service explanations and improved visuals.
- A stronger digital presence that reflects the company’s professionalism and experience.
- More enquiries thanks to improved calls to action and simplified navigation.
- A scalable platform ready for new galleries, case studies and service expansions.
- A more trustworthy online identity that supports customer confidence and conversions.
The website now acts as a powerful digital storefront that showcases the company’s expertise and supports long‑term business growth.
The Outcome
The new website captures the essence of The Devon Resin Co. — experienced, reliable and committed to high‑quality workmanship. Marketing Geeks delivered a digital platform that strengthens the brand, improves customer understanding and supports the company’s continued growth across the South West.
Testimonials
“ Marketing Geeks transformed our website - the results speak for themselves. We’re now getting more online bookings, and customers say our site feels modern and easy to use. “
“ The new website truly reflects our brand and work. It’s professional, easy to navigate and has helped us feel confident showing our projects online. “
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