graphic design in torbay

Below is an article about Graphic Design Trends to look out for in 2020. It is presented here by Marketing Geeks who offer Graphic Design in Torbay.

In the words of the acclaimed designer Milton Glaser, “There are three responses to a piece of design: Yes, No and WOW! Wow is the one to aim for.”
This article will give you a rundown of how we look to achieve more “WOW!” by using up to date graphic design trends.

Given the advantage in design of visuals over texts, graphic and logo designs have consistently been the most important aspect for any successful brand to communicate with its audience. However, in the fast-paced world that we live in, people always expect innovation, change and above all, creativity in what they see.

It can be a challenging task for designers to always think outside the box and present graphics in n original way that creates a “WOW” factor among the audience but our team at Marketing Geeks in Torbay strive for this with every design we create for our customers.

People do not want to see bland, random or un-inspired graphics. They wish to connect with the graphic design, logos and visuals effectively.

Below are a few of the graphic design trends set to hit big in 2020. The graphic design team at Marketing Geeks in Torbay that will certainly create the “wow” factor among the audience:

1. De-familiarized layouts will gain demand
2. Simplicity will be the key to popularity
3. Striking colour transitions and gradients will become mainstream
4. The clear-cut trend: Cosmic effects and shades of blue
5. Metals will dominate the designs
6. Signing back to retrospect mode: Bold duotones
7. Originality still wins: Hand drawn texts retain popularity
8. Life in Technicolour: Coloured fonts are everywhere
9. Gigantic growth of GIFs and Cinematographs
10. Love for Nostalgia: A recurring theme in 2020

1. De-familiarized layouts will gain demand

Until recently, layouts of websites and adverts could be anticipated, and hence we generally avoided the extreme right corner of the windows since they were cluttered with advertisements.

Get ready to be surprised in 2020 as you will witness unusual, asymmetrical and scattered grid styled layouts, where the information you are seeking would not be in the typical place that you had expected.

2020 is the year where designers will break the old patterns and open the door of innovation and creativity in design.

2. Simplicity will be the key to popularity

Navigating across the world of information overload is a tedious task, where complex graphic designs cause clutter or strain one’s eyes. Moreover, a complex graphic design may unnecessarily create confusion and take away the essence of a brand.

Hence, designers have realized the best way to communicate through graphics is to keep them simple yet powerful that is capable of conveying the intended message successfully. Moreover, minimal designs convey the message directly and sometimes the absence of description generates curiosity among audience to know more about the brand.

3. Striking colour transitions and gradients will become mainstream

Huge advancement in device displays in the last few years will result in us seeing a lot more rich, vibrant and exuberant ranges of colours being used in design through 2020.

It is now easy to create designs and backgrounds, making them more attractive using colour transitions and gradients. This is a great way to create that “wow” factor.

4. The clear-cut trend: Cosmic effects and shades of blue

A popular graphic trend in 2020 will be the use of shades of blue, violet and black in the design to give a feel of ‘cosmos or galaxy.’

These colours and shades not only communicate well with a modern audience, but also appear brighter and beautiful on smart-display devices that possess excellent display features.

5. Metals will dominate the designs

You will see that designs will include more metallic colours in 2020. The output quality of earlier displays and printing technology were not great when it came to gold, silver or other metallic colours.

Thanks to the latest technology, metallic colours will be seen everywhere and therefore add depth and strengthen the designs and typographies. This in turn will create a sense of luxury.

6. Signing back to retrospect mode: Bold duotones

Duotone graphics, popular in the 1970s, are set to make a huge comeback in 2020. Designers have realised that duotone is the perfect way to make something stand out from the cluttered content in order to make a bold impression.

Duotones look impressive on high-quality display devices and appear to be here to stay for a long time when someone talks about the latest graphic design trends.

7. Originality still wins: Hand drawn texts retain popularity

Illustrations are becoming more and more popular due to the latest innovative tools such as digital pens and stylus, which can be used on touchscreen laptop or tablets. Hand drawn texts greatly succeed in attracting attention. They possess the traits of originality, innovativeness and intimacy in design which results in them being very popular.

8. Life in Technicolour: Coloured fonts are verywhere

Digital fonts used to be difficult to obtain and were often quite limited. Their colours were also very monotonous. But not anymore! In 2020, we will see a rise in vector fonts with multiple colourful elements.

9. Gigantic growth of GIFs and Cinematographs

The GIF has declined in popularity on certain webpages. The advantage of GIF is that it plays like a video within a loop. In 2020, we will be seeing more of GIFs as more and more smart-apps are being created that have made it easy to create GIFs at a smaller file size.

10. Love for Nostalgia: A recurring theme in 2020

It has been said that nostalgia is a beautiful liar. But still, it’s beautiful. As we move ahead in time, we think of memories of the past.

The tenth graphic design trend in 2020 will be reflected in the graphic styles. Detailed vintage motifs and mid-century styles will be reflected in graphics everywhere, but these intricate details will be done with a modern touch.

Our team here at Marketing Geeks in Torbay like to keep on top of the latest trends in Graphic Design. If you would like to discuss a Graphic Design project, please contact one of our team at Marketing Geeks – Graphic Design in Torbay